Andrew Miller, a agency strategic agent by day, created the Tumblr page Brand Spirit. He is nearly 80% through his 100 day journey of painting branded items stark white. By doing so, he is removing all visual branding and reducing the object to its purest form. Miller has set up some guidelines for this venture; the item must cost less than $10 and be something he already owns, finds or is given to him by another person.
It is interesting how many items are recognizable despite any form of branding.
Thanks to Kevin C. smith for today’s fodder.
74/ 100: Atrai
67/100: Starbucks
59/100: Corona
72/100: BlackBerry
49/100: Chiquita
32/100: McDonald’s
20/100: X-ACTO
