Australian Credit Card company NAB has enlisted the help of Clemenger BBDO Melbourne to create the ‘Honesty Shouldn’t Go Unrewarded’ campaign. The overall message is that Australians are an honest lot and deserve a credit card to match.
The campaign was shot candid camera-style in a shopping centre in Victoria. Everyday shoppers were placed in situations where they could have walked off with something valuable, or taken the honest route and handed it in.
