Archives for category: Brand

Nishinihon Tenrei Funeral Home

May 13, 2013 //

In the wake of the 2011 earthquake and tsunami in Japan, funerals became a commonplace ordeal as the nation dealt with unprecedented loss. Like most cultures, Japanese funerals are somber events accented with black and white, with any deviation considered inappropriate. For this reason, Japanese funeral home Nishinihon Tenrei approached Tokyo-based ad agency I&S BBDO to create an ad for a trade show that would buck the trend of muted colors so prevalent in the industry. Read the rest of this entry »

Tags advertising, color, funeral, I&S BBDO, Japan, Japanese, Nishinihon Tenrei Funeral Home, Tokyo, trade show

Categories Art, Brand, Design

P&G ‘Thank You Mom’ Campaign

May 10, 2013 //

To celebrate Mother’s Day (coming up this Sunday), Procter & Gamble joined forces with Wieden + Kennedy to illustrate common motherly advice we all have heard over the years, but maybe neglected to follow. The ‘Thank You, Mom.” Campaign showcases typographically designed pearls of wisdom in poster form. Read the rest of this entry »

Tags campaign, holiday, Jorge Torneria, Mom, P&G, poster, Procter & Gamble, seasonal, typography, Wieden + Kennedy

Categories Brand, Design, Humor

Forbes Magazine Hot Spot

April 30, 2013 //

Microsoft teamed up with Americhip (a very trusted Engauge vendor) to stuffed a functional WiFi router into a limited number of the most recent issue of Forbes. Microsoft’s ad, which is for Office 365, is a T-Mobile wireless router that provides 15 days of free WiFi with a two- to three-hour battery charge. Read the rest of this entry »

Tags advertising, Forbes, magazine, Microsoft, WiFi

Categories Brand, Technology

SkinFare

April 22, 2013 //

SkinFare is a small company out of Western North Carolina that makes an organic body care coconut oil stick in biodegradable paper packaging. They’re also on a mission to get rid of single use plastic in the personal care industry. In a short time, they’ve created a thriving business that provides a living wage for a growing group of employees, while also replacing nearly 20,000 plastic packaged products with their biodegradable tubes.

Happy Earth Day.

Tags beauty, Earth Day, holiday, North Carolina, packaging, seasonal, SkinFare

Categories Brand, Design, Fashion

Candy Wrapper Achive

April 18, 2013 //

Candy Wrapper Archive started as a personal collection of founder Richard Saunders and now includes more than 600 candy wrappers. Arranged by brand, the collection provides a fun way to browse nostalgic wrappers, from Snickers to Kit Kat, and many brands that fall somewhere in between, like Smooth Sailin and Chicken Dinner.

Thanks to Ken Lawton for today’s fodder.

Tags archive, candy, food, Hershey's, Ken Lawton, packaging

Categories Brand, Design

Heineken Ignite

April 17, 2013 //

Heineken is trying to tap into club culture with an interactive bottle design that uses micro sensors and wireless technology to interact with drinkers. The LED lights react when people toast each other and sip from the bottle, and they can be synchronized to music as well.

Thanks to Melissa Hodgdon for today’s fodder.

Tags beer, food, Heineken, LED lights, Melissa Hodgdon, music

Categories Brand, Technology, Trend

Carlsberg’s Guerilla Marketing #2

April 11, 2013 //

Duval Guillaume Modem, a communication agency based out of Antwerp, Belgium, may have found the key ingredients to successful viral marketing. Add unsuspecting participants, believable actors and beer. The agency once again showcases their formula with another fun viral video for Carlsberg beer. This time they put friendships to the test by setting up unsuspecting people and making them believe their friends were in trouble to see how they would respond.

Thanks to Meg Haplerson for today’s fodder.

Tags video, beer, Carlsberg, guerilla marketing, viral, Belgium, Meg Haplerson

Categories Brand, Humor

Streaming Pizza Box Art

April 3, 2013 //

As most everybody suspected, Google shutting down YouTube was merely a hoax which was meet with almost unanimous negative feeback. Luckily for Google, Pizza Hut has stirred up some positive attention for YouTube with their marketing gimmick art. On Tuesday, Pizza Hut Canada streamed live YouTube video of an illustrator sketching commenter-suggested images on pizza boxes.

Thanks to Stephanie Williams for today’s fodder.

Please note that I was able to keep this pizza related post G-Rated. Read the rest of this entry »

Tags Canada, food, google, pizza, Pizza Hut, sketching, Stephanie Williams, YouTube

Categories Art, Brand, Entertainment, Technology

Youtube Shuts Down

April 1, 2013 //

It may be reality or it may just be an April Fool’s Day prank, but Google has announced that YouTube will be closing today. It turns out that the past eight years of the site was just a contest to find the best video in the world. It is now looking for the best video and has enlisted some top YouTubers, including iJustine and Antoine Dodson. The website will be shut down tonight at midnight and a winner will be unveiled in 2023, when the website relaunches featuring only the selected winner.

Thanks to Jorge Torneria for today’s fodder.

Read the rest of this entry »

Tags contest, google, holiday, joke, Jorge Torneria, prank, video, YouTube

Categories Brand, Entertainment, Humor, News

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