British Airways placed interactive billboards in London’s Piccadilly Circus to launch the new “Look Up” campaign. Every time a plane flies overhead a boy on the billboard points to it, with real time updates, the billboard displays the flight’s number and origin.
90s action movie star Jean-Claude Van Damme, best known for his martial arts skills, has teamed up with Volvo Trucks to demonstrate the stability and precision of Volvo Dynamic Steering. Also, it illustrates that even at the age of 53, JCVD is still pretty badass.
Read the rest of this entry »
During Trick or Treat, it seems that there was always one house in the neighborhood that handed out healthy alternatives to the standard Halloween fare. I don’t think that the residents inside realized the amount of disappointed young faces they were sending back down their driveway when they dropped an apple or raisins into the open bags.
A new commercial for Crest toothpaste and Oral-B toothbrushes shows what happens when precocious children expecting to devour delicious sweets while dressed up in cute costumes are presented with “healthy Halloween treats” instead.
Motorola has unveiled Project Ara, an open-source initiative for modular smartphones with the goal to “do for hardware what the Android platform has done for software.” The company plans to create an ecosystem that can support third-party hardware development for individual phone components — in other words, you could upgrade your phone’s processor, display, and more by shopping at different vendors.
Thanks to Chris Flinders for today’s fodder.
Read the rest of this entry »
The folks at Air New Zealand have done it again. They’ve just released a new in-flight safety video featuring former Golden Girls’ actress Betty White with fellow residents of the fictional Second Wind Retirement Resort in the US.
Air New Zealand has established a global reputation for creating buzz worthy in-flight safety videos. In the past, their videos have featured Sir Peter Jackson, Bear Grylls, and Richard Simmons.
Thanks to Elizabeth Narwicz for today’s fodder.
German director Sebastian Strasser brings forth this epic new film for British telecommunication company, Vodafone. The project was shot over 6 days in Denmark, Germany, the Czech Republic and Romania almost completely using hand held cameras, enabling the team to capture more fluid, natural movements. Time Based Arts, a London based Production Studio, was then called in to blend the 3D, CGI and live action.
Thanks to Julie Smith for today’s fodder.
Vodafone – Add Power To Your Life from Stink on Vimeo.
To celebrate the 50th anniversary of the Porsche 911 it in an inventive way, the automaker has called on the musical talents of seven generations of the rear-engine sports car to perform “Happy Birthday”. To set the mood for a celebration, the cars spend the majority of the video drifting across an airplane hanger.
To set the stage for the Carrie reboot, in theaters October 18th, the publicity team behind the horror film put together a hidden camera prank at a coffee shop in NYC’s West Village. Unsuspecting patrons go about their morning as an accidental spill unfolds into a startling telekinetic happening.
Thanks to Jason Thomas for today’s fodder.