Cheetahs are the fastest runners on the planet. With the combined resources of National Geographic and the Cincinnati Zoo,they were able to document the speedy cats in a way that’s never been done before.
Armed with a Phantom camera filming at 1200 frames per second while zooming along side a sprinting cheetah, the team captured every nuance of the cat’s movement as it reached top speeds of 60+ miles per hour.
The amazing footage that follows is a compilation of multiple runs by five cheetahs during three days of filming.
Thanks to Todd Sexton for today’s fodder.
As the 100th anniversary of the sinking of the RMS Titanic approaches, National Geographic has released incredible photos of the “unsinkable” ship sitting 12,500 feet below the surface.
Read the rest of this entry »
National Geographic teamed up with AppShaker to create an augmented reality installation for Hungarian shopping malls. The shoppers were able to interact with leopards, brave thunderstorms and make room for a T-Rex right in the middle of the courtyard. The display toured retail complexes across Hungary, making 1,000s of direct brand impressions and twice as many through snapshots and videos posted to social media sites.
Also, look for Katie Butterfield’s Hungarian doppelgänger. around 1:28.
Thanks to Dave Bauer for today’s fodder.
Microsoft is attempting to use the xBox Kinect technology to develop the future of television. Sesame Street, as it exists now, is already very interactive, prompting kids to sing, count, learn and play along with the characters on screen. However, by using the Kinect to remove the controller, it allows children to easily participate directly in the on screen adventures. Microsoft is focusing their efforts on the education side of this technology by teaming up with National Geographic in addition to Sesame Street. Check out the link below to see a “vision” video that showcases the early stages of the technology with insights from some of Microsoft’s higher-ups.
Thanks to Jason Thomas for today’s fodder.